By JC Kadii, MortgageVirtualAssistant.comSM
In a previous post, I explained how we help mortgage professionals leverage lead generating speeches.
A lead generating speech or talk is simply one in your area of expertise that you can offer to various groups.
Lead Generating Speeches vs. Homebuyer Workshops
- With a homebuyer workshop, you’d have to develop the presentation, schedule the presentation, find a location, promote the workshop and handle registration.
- With a lead generation speech, you’d have to develop the presentation, find sponsoring organizations, create a promotional strategy to persuade sponsoring organizations to invite you speak, and provide the speech. You typically would not find the location or register attendees.
- A lead generation speech is often shorter than a homebuyer workshop. While a homebuyer workshop may run for 1 to 4 hours, most lead generation speeches should be 20-30 minutes.
Save time by outsourcing this task to your MortgageVirtualAssistant.comSM
When we partner with a mortgage professional to develop homebuyer workshops or lead generating speeches, we handle as much or as little as they need.
Some of the services we have provided include:
- Identifying topics based on a client’s niche,
- Researching and developing the PowerPoint presentation,
- Identifying potential sponsoring organizations,
- Creating registration pages on a client’s website,
- Promoting the workshop,
- Developing strategies to leverage a client’s workshop, and more.
Save time by basing your lead generation speech on a homebuyer workshop.
Let’s say you have a seminar on mortgage options for first time homebuyers. The topics you cover include homebuyer assistance programs for Teachers and First Responders (police, fire-fighters, etc.). From this homebuyer seminar, you could create two lead generating speeches: one for teacher groups, and another for first responders.
What happens when programs/guidelines change?
If you keep your presentations in separate PowerPoint presentations, every time a program changes, you’d have to update two or three files. That can get old, fast. For this reason, it makes sense to keep the slides in one presentation.
This post, PowerPoint and Homebuyer Seminar Tips for Mortgage Professionals, shows you how to keep your presentations in sync.
JC Kadii, Mortgage Virtual AssistantSM . 770-469-7385. Through http://www.close-more-loans.com/, JC leads a team providing top notch administrative, internet marketing, and technology services to mortgage professionals. Mortgage professionals are encouraged to visit the website and sign up for the More Closings email newsletter to receive the report 6 Steps to More Referrals.
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